THE HOTTEST BRAND IN THE GAME.
Headquartered in Atlanta, Georgia, Smalls Sliders is one of the fastest-growing QSR brands in the restaurant industry. We serve up some big flavor with our fresh, grilled-to-order cheeseburger sliders, seasoned waffle fries and shakes. And you can’t miss our unique Smorange™-colored Cans with our dedicated Squad Members serving up fun in our walk-up windows and drive thru. Our mission is to serve up cheeseburger sliders better than anyone else. By embracing simplicity, standing out and sticking to our strengths, we’re raising the bar higher and higher, one cheeseburger slider at a time.
A brief HISTORY OF SMALLS.
It all started when Brandon Landry believed he could bring small burgers to the big stage.
TO MAKE EVERYONE’S DAY A SMALL BIT BETTER.
To serve cheeseburger sliders better than anyone else.
To be the cheeseburger slider brand that shakes up the Big Burger industry.
Meet the Smalls Sliders Executive Squad.
Maria Rivera
Maria Rivera, Chief Executive Officer for Smalls Holding, LLC and Smalls Sliders, leads the team focused on building the NextGen QSR brand through a people-driven, customer-focused culture rooted in innovation. With over 20 years of experience in leading multi-unit and omnichannel retail and food service companies, Maria is recognized for her transformational work with renowned brands such as Krispy Kreme, Darden Restaurants, TGI Friday’s, and The Walt Disney Company. Known for simplifying complex issues and building strong organizations, Maria brings a unique perspective in reimagining brands in a rapidly changing consumer landscape.
Maria Rivera
Maria Rivera, Chief Executive Officer for Smalls Holding, LLC and Smalls Sliders, leads the team focused on building the NextGen QSR brand through a people-driven, customer-focused culture rooted in innovation. With over 20 years of experience in leading multi-unit and omnichannel retail and food service companies, Maria is recognized for her transformational work with renowned brands such as Krispy Kreme, Darden Restaurants, TGI Friday’s, and The Walt Disney Company. Known for simplifying complex issues and building strong organizations, Maria brings a unique perspective in reimagining brands in a rapidly changing consumer landscape.
Don Crocker
Don Crocker, Chief Development Officer, is leading the rapid growth strategy for Smalls Sliders, focusing on transforming the brand into a major player in the QSR industry through talent development, collaboration, and strong franchisee relationships. With over 30 years of experience, including 21 years at Chick-fil-A where he expanded the brand nationally and grew sales from $600 million to $10 billion, Don has a proven track record of driving growth. Before Smalls Sliders, he led domestic franchise and company development for Inspire Brands, overseeing 32,000 locations across well-known brands like Arby’s, Buffalo Wild Wings, and Dunkin’. His expertise in building high-performing teams has been key to consistently driving brand expansion and franchisee success.
Don Crocker
Don Crocker, Chief Development Officer, is leading the rapid growth strategy for Smalls Sliders, focusing on transforming the brand into a major player in the QSR industry through talent development, collaboration, and strong franchisee relationships. With over 30 years of experience, including 21 years at Chick-fil-A where he expanded the brand nationally and grew sales from $600 million to $10 billion, Don has a proven track record of driving growth. Before Smalls Sliders, he led domestic franchise and company development for Inspire Brands, overseeing 32,000 locations across well-known brands like Arby’s, Buffalo Wild Wings, and Dunkin’. His expertise in building high-performing teams has been key to consistently driving brand expansion and franchisee success.
Casey Halbach
Casey Halbach, Chief People Officer, leads the People Services organization, bringing more than 20 years of people leadership across the food service industry. Partnering closely with the CEO, Board, and executive team, Casey’s developed a scalable people model that prioritizes agility, efficiency, and a dynamic talent approach—key elements in driving the company’s 3x (and counting) people growth. Casey’s approach includes establishing crucial milestones through collaboration, fostering innovation, and disrupting traditional human resources, organizational design, and talent management approaches. Her role has been pivotal in building foundational programs, including total rewards programs and a multi-year capability architecture model, to support the company’s long-term success by engaging and motivating its people.
Casey Halbach
Casey Halbach, Chief People Officer, leads the People Services organization, bringing more than 20 years of people leadership across the food service industry. Partnering closely with the CEO, Board, and executive team, Casey’s developed a scalable people model that prioritizes agility, efficiency, and a dynamic talent approach—key elements in driving the company’s 3x (and counting) people growth. Casey’s approach includes establishing crucial milestones through collaboration, fostering innovation, and disrupting traditional human resources, organizational design, and talent management approaches. Her role has been pivotal in building foundational programs, including total rewards programs and a multi-year capability architecture model, to support the company’s long-term success by engaging and motivating its people.
Michael Alberici
Michael Alberici, SVP & head of marketing, leads a team focused on brand strategy, menu innovation, digital and integrated marketing operations, off-premise, internal & external communications, and guest analytics & experience as the brand accelerates its journey towards explosive nationwide growth. Michael is a next-generation executive, with nearly two decades of experience leading brand strategy and marketing operations for some of the world’s most renowned and celebrated brands. Throughout his career, Michael has honed the ability to take brands—whether obscure or well-established—and infuse them with relevance through the lenses of innovation and disruption.
Michael Alberici
Michael Alberici, SVP & head of marketing, leads a team focused on brand strategy, menu innovation, digital and integrated marketing operations, off-premise, internal & external communications, and guest analytics & experience as the brand accelerates its journey towards explosive nationwide growth. Michael is a next-generation executive, with nearly two decades of experience leading brand strategy and marketing operations for some of the world’s most renowned and celebrated brands. Throughout his career, Michael has honed the ability to take brands—whether obscure or well-established—and infuse them with relevance through the lenses of innovation and disruption.
Kris Douglas
Kris Douglas, VP Technology, stands as an innovative technology leader with a wealth of experience across diverse industries, including QSR, consumer goods, and financial services. Over the years, Kris has consistently showcased an ability to drive change through strategic technology solutions, practical planning, and process development, effectively eliminating business obstacles. Kris’ ability to navigate the intricacies of various industries reflects his deep expertise and dedication to fostering innovation and driving results. Kris is, without a doubt, a driving force in today’s technology-driven world.
Kris Douglas
Kris Douglas, VP Technology, stands as an innovative technology leader with a wealth of experience across diverse industries, including QSR, consumer goods, and financial services. Over the years, Kris has consistently showcased an ability to drive change through strategic technology solutions, practical planning, and process development, effectively eliminating business obstacles. Kris’ ability to navigate the intricacies of various industries reflects his deep expertise and dedication to fostering innovation and driving results. Kris is, without a doubt, a driving force in today’s technology-driven world.
