Maria Rivera, Chief Executive Officer for Smalls Holding, LLC and Smalls Sliders, leads the team focused on building the NextGen QSR brand through a people-driven, customer-focused culture rooted in innovation. With over 20 years of experience in leading multi-unit and omnichannel retail and food service companies, Maria is recognized for her transformational work with renowned brands such as Krispy Kreme, Darden Restaurants, TGI Friday’s, and The Walt Disney Company. Known for simplifying complex issues and building strong organizations, Maria brings a unique perspective in reimagining brands in a rapidly changing consumer landscape.